Live means one thing: the plant was flash-frozen at harvest rather than dried and cured first. That is the whole definition. It describes the material that went into the extractor, and it makes no claim at all about the finished product being alive, fresh, or unprocessed.
Why freezing changes the result
Drying and curing is a window of days to weeks during which the lightest and most aromatic terpenes off-gas and degrade. They are volatile compounds; that is what volatile means. Skipping that window by freezing the material immediately preserves a profile much closer to what the living plant actually smelled like.
This is why live extracts tend to taste more like the plant they came from than extracts made from cured material. It is not a marketing claim, it is a consequence of when the freezer door closed.
The confusion worth clearing up
A fruity, high-potency vape cart is not automatically live. Most inexpensive carts are distillate, which is produced by high-temperature distillation that isolates a single cannabinoid and removes terpenes by design. Flavor is then added back afterward. That product can taste like anything at all, because the taste was chosen rather than preserved.
Read the method line rather than the flavor name. Live rosin, live resin, cured resin and distillate are four different things, and only the label will tell you which one you are holding.
Where the freezing happens
Fresh-frozen material is time-sensitive, so freezing has to happen at the harvest itself rather than somewhere down the supply chain. A vertically integrated operation, which grows, processes and sells under one roof, controls that timing directly. TRENDI products are made inside exactly that kind of operation.